HOTEL MARKETING AND SALES

 Tourism and hospitality sector incorporates both goods and services. Goods are easier to measure, test and evaluate, while services provided better challenge. Service products are commonly distinguished from goods by four characteristics.  These factors are the challenges for making the hospitality marketing in a given area –  Intangibility – Service products cannot be tasted, felt, seen, heard, or smelt. We all know that before passengers can board the plane, they just have an airline ticket and a promise of safe delivery to their destination. To reduce uncertainty caused by service intangibility, consumers look for tangible evidence that will provide information and confidence about their service.    Inseparability – The service cannot be created and delivered without the customer’s presence. To simplify, the service at the restaurant, the smile at the hotel reception or the turndown service in the room ca only be done with the customer’s presence. It is li...