HOTEL MARKETING AND SALES

  Market and Marketing   In the business world, you have heard about the terms market and marketing, end number of times. but have you ever wondered, as, they are same or different?  Market  refers to a place where buyer and sellers can come in contact with each other either directly or indirectly, so as to trade goods and services for value. Its main function is to determine the price of the commodity, with the help of demand and supply factors.   The term  marketing  is derived from the term market and implies a process that involves some activities which creates value for customers, clients and society as a whole. It encompasses the promotion of business or its products/services so as to increase sales and thus the profit. Definition of Market The term market is defined as a place where the parties meet and exchange their goods, services and information for consideration. The purchase and sale of commodities between parties are known as the...