HOTEL MARKETING AND SALES

 MARKET SEGMENTATION What is Market Segmentation? Market Segmentation is the process of dividing the consumers or market into distinct groups of potential buyers with similar needs. Market Segmentation can be further divided into four categories- Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behaviour Segmentation Geographic Segmentation : It makes the differentiation of target markets based on different geographical units, such as nations, regions, cities or different states. An organization plans to make the marketing mix for the product based on this segmentation. For eg: McDonalds making McAloo Tikki Burger taking Indian regional sentiments into account. Pizza hut making Chicken Tikka Pizza or Paneer Tikka Pizza to suit Indian palette.   Demographic Segmentation : It consists of dividing the market into groups based on demographic variables such as age, gender, income, occupation, education, religion, race, nationality and family life cycle. For exampl

Dear Students, Greetings ! This week we have been able to understand the following things of your sales and marketing course The difference between sales and marketing along with definitions What is bigger - sales or marketing ?  I elicited responses and made you realize how marketing benefits hospitality and why sales is an integral part of marketing the products.  How marketing starts and ends.  Selling/Sales is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service.  and  Marketing has been defined as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual (customer) and organizational objectives.”  In one of our interactive session in which I have mentioned the fundamental marketing concepts. Some of the things that I mentioned are written below: Fundamental Marketing Concepts Needs, Wants and Demands Product Exc

Dear Hospitality Professionals, Greetings and Welcome to a new session of 2022 ! This is your Seventh semester. All of you are in your final year of Hotel Management and just some months away from getting your first job.  I hope that with hard work and focused approach; quite a few would be able to make a mark in the HOSPITALITY SECTOR. I am sure that all of you would have definitely utilized these past few months in online learning and keeping yourself motivated for the placement season. As you are aware, I will be taking your course on HOSPITALITY SALES & MARKETING  (BHCT -405).   This course comprises of 5 eight units and is essentially focused on basics of sales and marketing with respect to hospitality industry. The five units are : UNIT I Introduction to Sales & Marketing  UNIT II Hospitality Marketing  UNIT III   Hospitality Sales  UNIT IV Personal Selling & Sales Management  UNIT V Brand Management & Public Relations in Hospitality  In the past, quite a fe