Skip to main content

WELCOME LETTER FOR MY STUDENTS (BATCH 2019 2023)

Dear Hospitality Professionals,

Greetings and Welcome to a new session of 2022 !

This is your Seventh semester. All of you are in your final year of Hotel Management and just some months away from getting your first job. 

I hope that with hard work and focused approach; quite a few would be able to make a mark in the HOSPITALITY SECTOR.

I am sure that all of you would have definitely utilized these past few months in online learning and keeping yourself motivated for the placement season.

As you are aware, I will be taking your course on HOSPITALITY SALES & MARKETING  (BHCT -405).
 
This course comprises of 5 eight units and is essentially focused on basics of sales and marketing with respect to hospitality industry.

The five units are :

UNIT I Introduction to Sales & Marketing 
UNIT II Hospitality Marketing 
UNIT III   Hospitality Sales 
UNIT IV Personal Selling & Sales Management 
UNIT V Brand Management & Public Relations in Hospitality 


In the past, quite a few of the students who have remained focused on marketing, have been able to use this subject knowledge in various interviews, irrespective of the department they choose. So, I would like you all to attend my classes on HOSPITALITY SALES & MARKETING and learn various aspects of sales and marketing.

Best Wishes and Happy Learning,
 
Peeyush Srivastav
Asst Professor, BCIHMCT

For true success ask yourself these four questions: Why? Why not? Why not me? Why not now?

Comments

Popular posts from this blog

UNIT I Role of Sales and Marketing Team Department in Hotel Industry - I

 T he Marketing and Sales team is responsible for maximizing a hotel's revenue by developing strategies and business plans to increase revenue. The team is tasked with making profits from business verticals such as room occupancy, event spaces, leisure facilities, restaurants, etc.   A sales and marketing team in the hotel industry is responsible for maximizing a hotel’s revenues by developing programmes to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities.   The sales and marketing team must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers.   A sales and marketing team will be responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there.   The Sales and marketing team has a substantial infl

UNIT I Organization Chart Hotel Sales and Marketing Department III

Organization Chart Hotel Sales and Marketing Department Hotel sales and marketing department vary with type of hotel organization, size and budget. But all hotels whether it is large or small should have a sales and marketing department to take care of the sales and marketing strategies of the hotel.  At smaller hotels a sales executive handles business from all market segments, He or she may deal with Travel agents, Tour operators, Event planners, corporate guests, online travel agents and travel consortia. Large hotels have specialized sales managers and executives to handle different market segments. For example, one sales manager and sales executive is only assigned to handle corporate clients, another to handle travel and trade etc.

BASICS OF MARKETING - FUNDAMENTAL MARKETING CONCEPTS

Dear Students, Greetings ! This week we have been able to understand the following things of your sales and marketing course The difference between sales and marketing along with definitions What is bigger - sales or marketing ?  I elicited responses and made you realize how marketing benefits hospitality and why sales is an integral part of marketing the products.  How marketing starts and ends.  Selling/Sales is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service.  and  Marketing has been defined as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual (customer) and organizational objectives.”  In one of our interactive session in which I have mentioned the fundamental marketing concepts. Some of the things that I mentioned are written below: Fundamental Marketing Concepts Needs, Wants and Demands Product Exc