HOTEL MARKETING AND SALES

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UNIT II HOSPITALITY MARKETING (Marketing v/s Selling) and MARKETING MANAGEMENT II

Marketing v/s Selling What is Selling? The selling theory believes that if companies and customers are dropped and detached, then the customers are not going to purchase enough commodities produced by the enterprise. The notion can be employed argumentatively, in the case of commodities that are not solicited, i.e. the commodities which the consumer doesn’t think of buying and when the enterprise is functioning at more than 100% capacity, the company intends at selling what they manufacture, but not what the market requires. In the sales process, a salesperson sells whatever products the production department has produced. The sales method is aggressive, and customer’s genuine needs and satisfaction is taken for granted. What is Marketing? The marketing theory is a business plan, which affirms that the enterprise’s profit lies in growing more efficient than the opponents, in manufacturing, producing and imparting exceptional consumer value to the target marketplace. Marketing

UNT II HOSPITALITY MARKETING (MARKET AND MARKETING & Key Differences) I

Market and Marketing In the business world, you have heard about the terms market and marketing, end number of times. but have you ever wondered, as, they are same or different? Market refers to a place where buyer and sellers can come in contact with each other either directly or indirectly, so as to trade goods and services for value. Its main function is to determine the price of the commodity, with the help of demand and supply factors. The term marketing is derived from the term market and implies a process that involves some activities which creates value for customers, clients and society as a whole. It encompasses the promotion of business or its products/services so as to increase sales and thus the profit. Definition of Market The term market is defined as a place where the parties meet and exchange their goods, services and information for consideration. The purchase and sale of commodities between parties are known as the transaction. The two parties engaged i

UNIT I Organization Chart Hotel Sales and Marketing Department III

Organization Chart Hotel Sales and Marketing Department Hotel sales and marketing department vary with type of hotel organization, size and budget. But all hotels whether it is large or small should have a sales and marketing department to take care of the sales and marketing strategies of the hotel. At smaller hotels a sales executive handles business from all market segments, He or she may deal with Travel agents, Tour operators, Event planners, corporate guests, online travel agents and travel consortia. Large hotels have specialized sales managers and executives to handle different market segments. For example, one sales manager and sales executive is only assigned to handle corporate clients, another to handle travel and trade etc.

UNIT I Roles and Responsibilities of Sales and Marketing Team II

Job Description The Sales and Marketing Team is responsible for the daily sales efforts and is responsible for the overall positioning of the hotel, brand communication and the development of customers for the property including, Rooms, Dining Outlets, and Events. In addition, they are responsible for rental revenue, yield strategies, implementation, market performance and meeting budget, forecast, and optimal business mix targets. Strategies will include pricing, status, direct sales, market mix, marketing, and public relations. Candidates must have a dynamic leadership style, possessing excellent communication and decision-making skills and an astute business acumen. Description: · Prepares Sales Reports and annual Sales & Marketing Plan · Creates an effective Sales Programs that will increase awareness and positive perception of the Hotel, its activities, culinary services, and personnel. · Knowledge of travel industry, current ma

UNIT I Role of Sales and Marketing Team Department in Hotel Industry - I

T he Marketing and Sales team is responsible for maximizing a hotel's revenue by developing strategies and business plans to increase revenue. The team is tasked with making profits from business verticals such as room occupancy, event spaces, leisure facilities, restaurants, etc. A sales and marketing team in the hotel industry is responsible for maximizing a hotel’s revenues by developing programmes to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. The sales and marketing team must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers. A sales and marketing team will be responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there. The Sales and marketing team has a substantial infl

FEATURES AND CHALLENGES OF SERVICE MARKETING AND MARKETING MIX

Tourism and hospitality sector incorporates both goods and services. Goods are easier to measure, test and evaluate, while services provided better challenge. Service products are commonly distinguished from goods by four characteristics. These factors are the challenges for making the hospitality marketing in a given area – Intangibility – Service products cannot be tasted, felt, seen, heard, or smelt. We all know that before passengers can board the plane, they just have an airline ticket and a promise of safe delivery to their destination. To reduce uncertainty caused by service intangibility, consumers look for tangible evidence that will provide information and confidence about their service. Inseparability – The service cannot be created and delivered without the customer’s presence. To simplify, the service at the restaurant, the smile at the hotel reception or the turndown service in the room ca only be done with the customer’s presence. It is like being in the factory