UNIT I Organization Chart Hotel Sales and Marketing Department III

Organization Chart Hotel Sales and Marketing Department

Hotel sales and marketing department vary with type of hotel organization, size and budget. But all hotels whether it is large or small should have a sales and marketing department to take care of the sales and marketing strategies of the hotel.

 At smaller hotels a sales executive handles business from all market segments, He or she may deal with Travel agents, Tour operators, Event planners, corporate guests, online travel agents and travel consortia.

Large hotels have specialized sales managers and executives to handle different market segments. For example, one sales manager and sales executive is only assigned to handle corporate clients, another to handle travel and trade etc.